Decide what to advertise
Pick an advertising goal.
Design the ad.
Facebook ads consist of a simple 25-character headline and a 90-character description, plus a thumbnail photograph. Facebook automatically suggests these, but it's usually better to rewrite them for your intended audience. These can be updated in real-time, so don't be afraid of trial and error.
These can be updated in real-time, so don't be afraid of trial and error.
The site displays images at 100 by 72 pixels, so be sure to use a photo that will still be clear even when it's displayed in a smaller format. Facebook recommends your image be at least this size, although the site automatically resizes images for you.
Facebook has a lengthy set of advertising standards related to what you can and cannot post. For example, ads can't refer to a potential customer's financial status. So before you write any copy, be sure to refer to the site's advertising guidelines.
Target the ad.
You can narrow your ad's audience by targeting specific users. You can micro-target by location down to specific zip codes, then by age, gender and interests. In advanced options, you can segment by relationship status, languages spoken, college attended, workplace or just your own fans. By a process of trial and error, you can whittle down your audience from Facebook's roughly 167 million users in the U.S. to as few as 20 people, if your marketing goal is to target specific decision-makers.
Set name, pricing and schedule.
Next, it's time to name your campaign, and then set your budget and schedule.
Pay for the ad.
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