Best Practices in AdWords

Best Practices in AdWords  When writing text ads include:

1. Include a strong call to action
2. Include at least one keyword in the ad text
3. Highlight the location
4. Highlight unique selling points
5. Mention elements of credibility, awards, prices and promotions
6. Set the landing page to the most specific page on your site relating to the keyword.

But most important:

1. Always test for different situations and never assume that conventional wisdom will hold in your particular case.
2.